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The Ten Commandments

The Ten Commandments
By Pat Croce
1. Say Hello and Goodbye
Be sure to get your customers coming and going by greeting them with a hearty "hello" and a
well-meant "goodbye." And it doesn’t have to just be customers or clients; offering everyone you
encounter a hello and goodbye is a common courtesy. You make a difference in another’s day,
and the best part, you feel great!

2. Use First Names
Our name is the first thing that separates us from everyone else and makes us an individual.
When you use a first name, you personalize your experiences with people and make them feel
important. Every day, call those first names out loud!

3. Listen, Listen, Listen
People who talk, talk, talk may monopolize the conversation. But it's the people who listen,
listen, listen – and then ask strategic questions – that actually control the conversation. Never
underestimate the power of silence, especially when negotiating.

4. Communicate Clearly
There's nothing so simple that someone can't misunderstand it. Making a clear and full
explanation is like going around closing windows – windows that might otherwise be left open to
misunderstanding. It takes a measure of discipline to achieve, but it’s an important habit to

5. Be Neat, Clean, and Fit
People respond more readily to someone who takes an obvious pride in their appearance and
environment. This attitude automatically establishes you as a person who can be trusted and an
authority who should be respected.

6. Be Prompt and Professional
Being habitually late creates the impression of being unreliable. Being on time is a habit, nothing
more. It requires a little organization, a little discipline, and a little planning.

7. Be Positive
Life has a way of becoming a self-fulfilling prophecy. If you always expect the worst, then you'll
hardly ever be disappointed. We are all capable of starting out in a positive frame of mind. But
to be able to sustain that through failure upon failure…that is the true measure of a positive

8. Extend Compliments
Heartfelt praise elevates a person's spirits, leaves them feeling better about themselves, and will
often result in them having an encouraging word for someone else.

9. Have Fun
A good sense of humor makes other good things possible – a positive attitude, passion, pride,
productivity, a sense of well-being, and compassion for others.

10. Do It Now!
If you do not immediately implement what you learn today, then the world will have changed by
tomorrow and you will be two steps behind.

About the Author

Pat Croce graced the cover of Success magazine as the first person to ascend from the training room to the boardroom of a professional sports team. His remarkable success as a physical therapist and pioneer in the sports medicine field to the colorful leader responsible for the resurrection of the Philadelphia 76ers as a NBA championship contender has been defined as one of the most amazing stories in sports history.

Through his business savvy, dynamic personality, and emphasis on customer service, Croce created Sports Physical Therapists, a sports medicine empire of 40 centers in 11 states, into a top-ten finalist for the prestigious Malcolm Baldrige National Quality Award. Following the sale of his company, Croce focused his entrepreneurial spirit and indestructible positive attitude to the purchase of the NBA’s last place team, the Philadelphia 76ers in 1996. During his 5-year tenure as President, the team rose from worse to first in the NBA standings and broke franchise attendance, revenue, merchandise, and consecutive win records on the way to the NBA Championships against the Los Angeles Lakers in 2001.

Croce next tackled television as a lively commentator on the NBA on NBC show, a Tae Kwon Do commentator for the Summer Olympic Games 2004 in Greece, and hosted a nationally syndicated daily TV show Pat Croce: Moving In for Sony Pictures Television. He continues to fill requests as a nationally-renown motivational speaker and is the author of the New York Times bestseller, I Feel Great and You Will Too!, 110%, and Lead or Get Off the Pot!

In addition to being the proud recipient of the “Entrepreneur of the Year” Award and Sales & Marketing Management magazine’s “Best Motivator” Award, Croce was featured on the cover of Inc magazine as “The Dale Carnegie of the 21st Century.”

From the medical world to the NBA to Hollywood to Key West – where Croce created the world’s most outrageous piratical complex including Pirate Soul Museum and the Rum Barrel bar/restaurant – his entrepreneurial spirit continues to flourish with no bounds in sight. And for more proof, Croce recently formed a partnership with the “Donald” Trump in hopes of developing a casino in his hometown of Philadelphia.


April 24, 2006 Posted by | eBusiness Advice & Coaching | 1 Comment

Don’t Manage Your Time!

Have you ever tried to manage your time and been successful in your quest? Most of us would say no. Time has a way of slipping through our hands just like fine grains of sand. The best advice ever given is the idea of not managing one’s time but managing one’s priorities. If you’re constantly trying to manage a moving target (time) and you’re a busy person to begin with, you may end up with a balanced day but there’s no guarantee you’ll have added any more effectiveness to your day.

What we look for within time management most likely is not only balance but also efficiency and effectiveness. By focusing on your priorities (what’s most important rather than what’s urgent) you’ll add effectiveness and efficiency to your day. The first and most effective step you can take is to begin each day with a list of what you need (and want) to accomplish. Then categorize each task by writing a letter next to it (A, B, C, D or E – See chart below):

   A) Must be done today
   B) I’d like to do today but it can wait until tomorrow
   C) Need to do it this week
   D) Delegate the task
   E) Eliminate the task

After you’ve categorized your tasks go back and label them with a number in order of priority (i.e. A1, A2, B1, B2, C1, C2, C3). Don’t forget to keep your Dreams and Goals in mind when planning your day. Try to leave time to do five things a day to help you move closer to accomplishing your goals and realizing your dreams!

April 22, 2006 Posted by | eBusiness Advice & Coaching | Leave a comment


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April 22, 2006 Posted by | eBusiness Advice & Coaching | Leave a comment